Today, most businesses have developed their websites to create an online presence. The main goal of every website is to achieve a higher rank in the organic search results. So, businesses run SEO to get more traffic from the SERP. But, Google focuses on various factors to determine a website’s rank. SEO specialists who aim to drive a website’s rank to a higher level identify the search intent. However, why does user intent help you boost your website’s rank? Learn about this SEO factor before taking any step.
What is user intent?
User intent (search intent) is the purpose of the search engine user’s query. For what reason does the user use the search engine? Does he want a solution to his question? Is she searching for a particular product?
For instance, a user has typed a query like ‘roof repair cost estimator’. It means they are searching for a service to hire a roofer. Similarly, if the search query is ‘5-star hotels in Toronto’, the intent is to find accommodations. The query indicates that the user has commercial and navigational intent.
Why should you give importance to search intent?
Your website content needs to be optimized based on the search intent, and this is something that the King Kong marketing services provide. This approach will provide several advantages.
Higher rankings
Search engine algorithms prioritize content that is relevant to the user intent. If your content serves the users’ needs, the site will naturally rank higher. Google always focuses on relevance while ranking a site. So, make sure your content is closely aligned with the search intent.
Improved user experience
If your content matches the search intent, it provides the best user experience. The content is exactly what users are searching for. So, these users have a chance of returning to your site for their future needs. A seamless user experience is a vital factor for your SEO campaign. It also creates a positive impression on your potential customers.
Increased conversions
Content developed for users with commercial or transactional intent will affect their purchase decisions. For instance, you must provide accurate product details and comparative views. These types of content are tailored to meet the visitors’ needs. They allow visitors to make the right decision.
Low bounce rates
When someone reaches your website and finds irrelevant content, they will leave the platform. As they will take no action, it may increase the bounce rate. It sends a negative signal to the search engine. But, if you provide useful and valuable content, users will read it thoroughly. They will also purchase your products or signup for your services.
To create content based on user intent, choose a marketing agency. With a reliable SEO company that has served several businesses with innovative optimization strategies, you’ll be in great hands. The professional team will customize your existing content and improve its value to the target users. It will also conduct a competitor study to work on your website better. You will get several other digital marketing services from a reputed company.
